I think it's pretty clear that a lot of today's popularity of veganism is due to the health benefits. Forks Over Knives, Whole Food Plant Based, What the Health?, Eat To Live, and How Not to Die, have definitely contributed a lot to the vegan movement. But a lot of the newest "vegan products" are not that healthy. Impossible burger, Beyond Burger, the new Incredible Burger, all the new nondairy frozen desserts. One article has called 2018 The Year of Vegan Junk Food. It seems like these two forces are contradictory. Even mutually exclusive. Or are they two poles on different ends of a banner, allowing for the banner to go even higher? What are your thoughts?