Mom Jeans Are Back In Fashion!!!!!!!!
https://www.yahoo.com
Millennials just got the news from Gen Z: Your jeans are bad. Specifically, late-aughts skinny jeans are bad. The kids have an answer: width. Their jeans have wider legs and tapered ankles, or maybe they flare out with a little kick. They have lighter washes and high waists. That's right. Gen Z has discovered mom jeans. Naturally, this means war.
The looser style of jean, long associated with a middle-aged drift toward practicality and comfort, "look good on everybody," says Aymee Batra, a college senior who lives in the suburbs of New York. "They're really comfortable. They actually cover your stomach area, which makes it more appropriate and allows you to wear crop tops. And, you know, it's just really efficient. Like, you could easily jump into mom jeans and take them off. You don't have to struggle to put them on."
Millennials are looking for comfort and consistency as they navigate the borderlands between young adulthood and middle age.This is a big opportunity - the girls and boys are willing to spend right now," says Jennifer Foyle, chief creative officer of American Eagle Outfitters, which oversees the top-selling jean brand among 15- to 25-year-olds. Its most popular item this season, for the first time ever: the mom jean, which comes in high-waisted, ripped and curvy varieties.
Executives at Forever 21, the fast-fashion teen favorite, say they were surprised when sales of "mom-fit '90s jeans" suddenly picked up at the beginning of the year. Other old-school favorites, including flared and embroidered jeans are also coming back, says CEO Daniel Kulle."I wouldn't say the skinny is completely dead," Kulle says. "We still have late adopters buying them. But the fashionistas are going for 'the mom' and the flare."
For those unsure of how to make the transition to trendier fits like mom jeans and dad jeans, the retail chain Madewell has created transition styles, including the "Slim Boyjean," to "help customers who are ready to bid adieu to the skinny leg," said Anne Crisafulli, the company's senior vice president of merchandising.
Shoppers are also booking more styling appointments in stores and online to discuss exactly how to wear looser fits, Crisafulli says.
"I remember when skinny jeans first started being a thing, and thinking they looked ridiculous," says Bethany Harbison, 31, of Fullerton, Calif. She has begun to make the transition to mom jeans, with reservations: "I don't think they're cute, but they are so comfortable."
https://www.yahoo.com
Millennials just got the news from Gen Z: Your jeans are bad. Specifically, late-aughts skinny jeans are bad. The kids have an answer: width. Their jeans have wider legs and tapered ankles, or maybe they flare out with a little kick. They have lighter washes and high waists. That's right. Gen Z has discovered mom jeans. Naturally, this means war.
The looser style of jean, long associated with a middle-aged drift toward practicality and comfort, "look good on everybody," says Aymee Batra, a college senior who lives in the suburbs of New York. "They're really comfortable. They actually cover your stomach area, which makes it more appropriate and allows you to wear crop tops. And, you know, it's just really efficient. Like, you could easily jump into mom jeans and take them off. You don't have to struggle to put them on."
Millennials are looking for comfort and consistency as they navigate the borderlands between young adulthood and middle age.This is a big opportunity - the girls and boys are willing to spend right now," says Jennifer Foyle, chief creative officer of American Eagle Outfitters, which oversees the top-selling jean brand among 15- to 25-year-olds. Its most popular item this season, for the first time ever: the mom jean, which comes in high-waisted, ripped and curvy varieties.
Executives at Forever 21, the fast-fashion teen favorite, say they were surprised when sales of "mom-fit '90s jeans" suddenly picked up at the beginning of the year. Other old-school favorites, including flared and embroidered jeans are also coming back, says CEO Daniel Kulle."I wouldn't say the skinny is completely dead," Kulle says. "We still have late adopters buying them. But the fashionistas are going for 'the mom' and the flare."
For those unsure of how to make the transition to trendier fits like mom jeans and dad jeans, the retail chain Madewell has created transition styles, including the "Slim Boyjean," to "help customers who are ready to bid adieu to the skinny leg," said Anne Crisafulli, the company's senior vice president of merchandising.
Shoppers are also booking more styling appointments in stores and online to discuss exactly how to wear looser fits, Crisafulli says.
"I remember when skinny jeans first started being a thing, and thinking they looked ridiculous," says Bethany Harbison, 31, of Fullerton, Calif. She has begun to make the transition to mom jeans, with reservations: "I don't think they're cute, but they are so comfortable."
Last edited:
