''A campaign to raise awareness of the "silent killer" sepsis is being launched by the Scottish government.
It will highlight the signs and symptoms of the condition which kills about 3,500 people in Scotland every year.
Campaigners have welcomed the move, describing it as a "game changer" which could ultimately save lives.
The publicity drive on radio, print and social media is expected to reach more than 1.3m people across the country.
Sepsis is a life-threatening reaction to an infection. ''
It happens when your immune system overreacts to an infection and starts to damage your body's own tissues and organs.
You cannot catch sepsis from another person.
Sepsis is sometimes called septicaemia or blood poisoning.
It will highlight the signs and symptoms of the condition which kills about 3,500 people in Scotland every year.
Campaigners have welcomed the move, describing it as a "game changer" which could ultimately save lives.
The publicity drive on radio, print and social media is expected to reach more than 1.3m people across the country.
Sepsis is a life-threatening reaction to an infection. ''
It happens when your immune system overreacts to an infection and starts to damage your body's own tissues and organs.
You cannot catch sepsis from another person.
Sepsis is sometimes called septicaemia or blood poisoning.