Gender price discrimination is nothing new; U.S. states have been independently studying what has become known as the “pink tax” since the early nineties. In 1995, California became the first state to legally bar gender bias in service pricing following a 1994 study that revealed significant “gender taxes” in laundry and hairstyling services cost $1,351 per year. Studies from government agencies in Florida, Connecticut and South Dakota have found similar results.
A Consumer Reports article published in 2010 advised women to forgo drugstore products marketed towards their gender— since they could be up to twice as expensive as their for-men counterparts and yet essentially contain the same ingredients. While one spokesperson claimed a male-oriented and female-oriented deodorant had “completely different formulations” that validated a price premium, Consumer Reports noted the same exact percentage of the same exact active ingredient in each. Which, frankly, stinks.
How Gender Pricing Is Costing Women At the Drugstore