Lunchables are going to be rolled out directly to students
Kraft Heinz has succeeded in getting its ready-to-eat packaged Lunchables into school lunch programs starting this fall, in a major new initiative. But the company had to reformulate the ingredients to ensure the products meet federal guidelines first.
This would mark the first time Lunchables are directly entering schools, the company told CNN Business Tuesday. Kraft Heinz said the new products will be available nationwide to all school administrators to procure and offer to students either for purchase in the lunchroom – though the company did not disclose the cost to schools – or for free through the National School Lunch Program (NSLP).
A Kraft Heinz (KHC) executive, speaking at the annual Consumer Analyst Group of New York conference on Feb. 21, first announced that the company was preparing to deliver its packaged ready-to-eat Lunchable kids meals directly to students by putting them in school cafeterias.
Carlos Abrams-Rivera, an executive vice president with Kraft Heinz, said two new varieties of Lunchables (separate from Lunchables sold in grocery stores), with “improved nutrition” that comply with the NSLP requirements, will be served in K-12 schools nationwide, beginning this fall.