It was early Thursday afternoon on the campus of Valley College in Van Nuys, California, when two employees of the animal rights organization Last Chance for Animals set up a table in the quad. Students of all ages were lounging around and walking to class, and LCA's campaigns director, Nina Jackel, was ready to spread the word of their cause, rocking a grey t-shirt that declared "There's no excuse for animal abuse." Jackel gave passersby a cheery greeting: "We're encouraging people to have a cruelty free holiday this year!"