Full article here https://www.cnbc.com/2018/10/17/beyond-meat-vegan-food-company-taps-investment-banks-for-ipo.html The article itself wasn't that interesting. but there were a few quotes that I thought were worth sharing. "Unlike previous vegetarian iterations, they've created products that closely mimic the taste and texture of real meat." "Nearly 40 percent of Americans are trying to eat more plant-based foods, according to a Nielsen Homescan survey." "The nearly $30 billion processed meat industry last year grew by 2 percent, while the $1.4 billion meat alternatives industry grew by 22 percent, according to data service Euromonitor." "Beyond Meat has sold 25 million of its "Beyond Burgers" since 2016, according to the company. Restaurants, including TGI Friday's, sell it on its menu. White Castle sells the Impossible Burger, which Eater magazine called "one of the country's best fast-food burgers, period" in April." Beyond Meat "has attracted an array of high-profile investors, including Bill Gates, Leonardo DiCaprio, Jack & Suzy Welch, Kleiner Perkins and Tyson Foods, the company said last year."