Walgreens Gets A Makeover As It Tries To Win Back Customers
Posted: 07/01/2013 4:16 pm EDT | Updated: 07/01/2013 7:06 pm EDT
In the face of large, aggressively expanding discount chains and low-price online stores, Walgreens is shifting its image, store design and product assortment in order to stay competitive.
Graham Atkinson, senior vice president and chief marketing and customer experience officer at Walgreen, wants to change the way customers think of the chain while remaining grounded in “health and wellness” -- something that dollar stores, Walmart and Amazon can’t offer. “When I think of Walgreens, I think of health. When I think Amazon, I don’t think of health,” Atkinson said in an interview. “That is the anchor.”
The front of Walgreens stores will be changing “fairly dramatically” to promote health-related items over convenience products. That means a renewed focus on the pharmacy, immunizations, clinics, vitamins, beauty products, skincare and more, reflected both through the items offered in stores and the training of staff.