When I was just vegan curious back in the day, I lurked on veggie forums and quickly learned about the alternate spellings for vegan versions of non-vegan foods, like chik'n and cheez (I did totally forget about the Cheez-Whiz, though it kind of fits because it's far from actual cheese, haha). People who are curious will read and learn without having to have everything spelled out for them. And they might even ask a question or two to clarify once they comfortable on a particular forum.