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IKEA To Roll Out Vegetarian Meatballs
The Huffington Post | by Kevin Short
A new food item will soon be available at the end of your IKEA shopping gauntlet: veggie meatballs.
Posted: 04/23/2014 8:43 am EDT Updated: 04/23/2014 8:59 am EDT
The Swedish furniture giant will roll out a vegetarian and a chicken version of its iconic meatballs in stores worldwide some time next year, a company spokesperson confirmed to The Huffington Post Wednesday. The vegetarian meatballs are part of IKEA's effort to reduce the environmental impact of its estimated 150 million meatballs sold per year.
"We are aware of the meat issue with greenhouse gases,” Joanna Yarrow, head of sustainability for Ikea in the UK, said at an environmental conference in London, according to a report last week in the Telegraph. “We are looking at all our food products from a sustainability perspective but specifically meatballs. They are very popular and they are also our most carbon-intensive food item on our menu.”
http://www.huffingtonpost.com/2014/04/23/ikea-vegetarian-meatballs_n_5193646.html
Finally!
At least it's worldwide and not just in certain stores.
Also, they may be vegetarian and not vegan, but since they won't be coming to stores until next year, perhaps there is time to ask the company to make them vegan, so everyone can try them.
I haven't been in an IKEA in years, but I remember when my parents were shopping for a new sofa for their den, and I accompanied them on their trips to the nearest store. We visited the store about three times before they decided on the one they wanted, and during one such visit, they decided to stop in the cafeteria to try the gravlax and Swedish meatballs (they visited Scandinavia in 1974 and wanted to compare). I could only sit there and watch them eat because there wasn't anything vegetarian for me. Having veggie meatballs available back then would have been nice.