Plant-based milks on the rise: A quarter of Britons are drinking them
Good news!
It's great to see real progress being made like this. Even just 5 years ago things seemed very different... And I guess it's not surprising either that younger people are able to change more easily than older people. I suppose growing up and having all the information presented to you from a younger age on FB, YouTube and whatever else is making a difference over time.
Plant-based milks on the rise: A quarter of Britons are drinking them
Good news!
It's great to see real progress being made like this. Even just 5 years ago things seemed very different... And I guess it's not surprising either that younger people are able to change more easily than older people. I suppose growing up and having all the information presented to you from a younger age on FB, YouTube and whatever else is making a difference over time.
Whether it's almond, soy or coconut it seems more people are ditching cow's milk for the plant-based stuff.
A quarter of British people are now drinking non-dairy milks, according to market research firm Mintel, who spoke to 2,000 people.
The biggest users of non-dairy milk are 16-24 year olds - 33% are drinking them.
But plant-based milks make up just 4% of the milk market, with 96% of milk sales in 2018 being for cow's milk.
"Concerns around health, ethics and the environment" are driving sales of plant-based milks, says Emma Clifford, who looks after food and drink research at Mintel.
Health was the reason why 37% of 16-24 year olds said they'd reduced how much cow's milk they've been drinking in the last 12 months.
The impact on the environment was also a concern among that group - with 36% saying dairy farming isn't good for the environment.
Plant-based milks on the rise: A quarter of Britons are drinking them