Lou
Forum Legend
I didn't get that at all.I think the tone is really condescending and overly sentimental.
Everyone knows that COVID vaccines are intended to prevent COVID. The anti-vaccine crowd doesn't need to be bribed with images of people hugging.
They're sugarcoating everything and dodging the real issues. It's counter-productive.
(Speaking as someone who is pro-vaccine, eager to get vaccinated, and also aware of many of the issues that led to the anti-vaccine response - it's complex and should not be glossed over.)
Although you make a good point that it's trying to appeal to the anti-vexers. I definitely didn't think of that while I was watching it.
I saw it more targeted to the middle of the crowd. People who want to get the vaccine but haven't made the time or effort or are waiting to see what happens.