It is a really interesting conversation that i had with my friend who turned vegan after being brought up as a vegetarian for his entire life where he said he wouldn't even taste mock meat. However, I, who was a meateater for the first 24 years of my life, am excited by things like mockmeat burger and other tissue- based technologies in the vegan research side. It made me realise the level of complexity that exists within what is from outside viewed as the 'vegan bandwagon'- it is anything but homogenous.