I had the boca crumbles and they were ok. But the Beyond Meat crumbles are great, IMO. And the funny thing is, they put some kind of seasoning in there that, if it were any stronger, I wouldn't be able to eat it. I don't like seasonings. I expected the crumbles to be just like the hamburgers...fresh ones, not the frozen...but they went and seasoned them. I think someone posted that there is a flavored crumbles and maybe I grabbed that by mistake. I will pay attention when I go get more at Whole Foods. But it's the texture that really won me over. So tender, not chewy at all. I loved that about them. And sprinkled over tortilla chips with Daiya cheese shreds and homemade salsa...it was amazing. I want to make chili with it now...and the stuffed peppers!