So are you saying that if some people think of negative associations with the word 'vegan', that actually using the word more often could have the effect of making it more normal and more mainstream and more accepted?
I don't think the word is that important...people have negative associations with the concept of veganism due to cognitive dissonance. They'll have a problem with whatever word we choose to represent that so using a different label to appease them is pointless.
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