At my WF, it is in the freezer section where the veggie burgers and other faux meats are. I overlooked on the first few passes. A worker helped me find it (bottom shelf, not prominently displayed). Ask for help if you need.
By the way, also try Whole Foods' vegan almond cookies, if they have them. They are soooo good. Went back today and all I bought was the cookies and more Beyond Meat.
For dinner tonight, I made a "chicken" burrito and afterwards wanted more, so I heated some up some strips with just BBQ sauce on them.
And had a cookie for dessert. No wait, in about 10 minutes, it will be 2 cookies...