I have been looking at the RSPCA's Australian website and was somewhat underwhelmed on their information on animal slaughter, which they called killing animals for food. They describe humane euthanasia for distressed birds I think in one case.
I am sure that this is not news to a lot of you, but I was shocked at how tame their language was. It actually read like I would imagine a livestock organisations website would.
I then found more info....or another site. This seems to be branding by the RSPCA....to use their label for animal production and slaughter. Its geared to the industry that causes the most harm to animals. After watching Seaspiracy I am thinking that this is along the same lines....pay a fee, attach a label to your product, and the consumer thinks they are choosing something they are not.
Damn.
Am I missing something here?
I am sure that this is not news to a lot of you, but I was shocked at how tame their language was. It actually read like I would imagine a livestock organisations website would.
I then found more info....or another site. This seems to be branding by the RSPCA....to use their label for animal production and slaughter. Its geared to the industry that causes the most harm to animals. After watching Seaspiracy I am thinking that this is along the same lines....pay a fee, attach a label to your product, and the consumer thinks they are choosing something they are not.
Become Certified
Becoming RSPCA Approved requires a robust certification process to ensure the quality consumers have come to except. Find out the process to getting certified.
rspcaapproved.org.au
Damn.
Am I missing something here?