Not too many long term vegans in this world so that makes sense. Non vegans enjoy vegan alternatives too, they just won't transition. It's not just for non vegans or newbie vegans, there's no rule saying you have to give up meat alternatives after a certain amount of days.Omnivores are not interested in something twice the price made of pea protein and coconut oil. It's mainly newbie vegans and flexan's drifting over there, which may make them decide to actually buy some meat instead.