Quite amazing - McDonalds Germany plan to launch next week in all major restaurants in Germany a new "big" burger (on par with their "Big Mac" or similar) that is completely vegan.
Featuring GardenGourmet's "Incredible Burger" (mind you, NOT the "Impossible Burger" I originally confused it with, but on the other hand, Garden Gourmet is a Nestle Brand and so not very much appreciated in vegan circles), tomato, salad, and a mustarb-based vegan sauce, this should be interesting.
Of course, few ethical vegans will now head to McDonalds, as they are typically not too fond of the company (nor of Nestle), but the more meat eaters choose this instead of a burger made from dead animals, the better this will be for all of us.
Also, for people like me, who do have a non-vegan family, and who have on multiple occasions enjoyed the "vegan menu" (garden salad, fries, apple pie) this should be an improvement for those instances where family pressure requires us to go to this place.
They even launched a commercial for it, focusing on the fact it is not only for "do-gooders":
Featuring GardenGourmet's "Incredible Burger" (mind you, NOT the "Impossible Burger" I originally confused it with, but on the other hand, Garden Gourmet is a Nestle Brand and so not very much appreciated in vegan circles), tomato, salad, and a mustarb-based vegan sauce, this should be interesting.
Of course, few ethical vegans will now head to McDonalds, as they are typically not too fond of the company (nor of Nestle), but the more meat eaters choose this instead of a burger made from dead animals, the better this will be for all of us.
Also, for people like me, who do have a non-vegan family, and who have on multiple occasions enjoyed the "vegan menu" (garden salad, fries, apple pie) this should be an improvement for those instances where family pressure requires us to go to this place.
They even launched a commercial for it, focusing on the fact it is not only for "do-gooders":