I went to a new vegan coffee shop yesterday.
I was enthusiastic when they confirmed that all their dishes did not use any kind of animal products, so I asked them for a soy Cappuccino.
Imagine my surprise when the friendly barista explained to me "Well, sir, but we think that you can only fully appreciate the best taste of coffee without any kind of milk or sugar. Which is why we do not have any. We also do not have espresso, we only have drip coffee".
I tried the coffee, and it was ok - for black coffee. Definitely not the culinary experience I would cross the city for.
How well their "We do know best what is good for you" concept will work in an area where actually every other restaurant is another coffee house, some from chains like Starbucks or similar, others small places, (but all of them likely serving cappuccino, and many of those likely also vegan versions) I can only guess.
The fact that I was the only customer, and it took them about 30 minutes to get my coffee and other dishes ready (when I had come there 30 minutes before their closing time), did not greatly inspire my confidence, either....