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Bill Gates and the founders of Twitter are betting millions that meat lovers will embrace a new plant-based product that mimics the taste of chicken and beef.
Meat substitutes have had a hard time making it to the dinner tables of Americans over the years, but the tech giants believe these newest products will pass the "tastes like chicken" test. Gates has met several times with Ethan Brown, whose product, Beyond Meat, is a mash-up of proteins from peas and plants. Just don't call it "fake" meat.
Ethan Brown, here in his Missouri plant, doesn't like to call his product "fake" meat.
"I sort of bristle at the use of the word 'fake,''' Brown told TODAY's Craig Melvin during a tour of his Columbia, Mo. plant. "I just completely disagree with that. It is an assembly of amino acids, fats and water that is just like what you get out of an animal, so in my view, it is meat."
The TODAY anchors taste-tested Beyond Meat Friday to see if they could tell animal from the plant. They guessed wrong for the chicken and beef, and they are not alone: Gates blogged that he was "impressed" by Beyond Meat's chicken and couldn't tell the difference...
http://www.today.com/food/today-puts-meatless-meat-test-does-it-taste-chicken-1D79579619