I guess it's already in the UK. And they are testing it in a few markets in the US.
A nugget like a thing that goes in a dipping sauce and a boneless wing that comes pre-sauced.
And according to KFC, it has been a successful test. They ran out on the 4th day.
There was this book I read years ago called the Tipping Point and it described this sociological phenomenon about how things change. I can't remember any of the examples that were in the book now but I am pretty sure the popularity of plant-based meat just passed the tipping point.
There were at least 3 articles in my news feed about KFC this morning. This is the one I read.
And this was my favorite paragraph
Just for fun, I thought I would look at the comments. Many times there are some revealing or interesting comments. The comments are very depressing. Of the 30 comments, almost every one of them was negative. Like somehow plant-based chicken was a threat to their carnist ways. One guy says he won't go to KFC anymore because he was afraid he might be served some. Some found the concept of plant-based protein to be insulting or wrong in some fundamental way. Most of them just seem to miss the point. Maybe we have a little while longer before we pass the tipping point.
A nugget like a thing that goes in a dipping sauce and a boneless wing that comes pre-sauced.
And according to KFC, it has been a successful test. They ran out on the 4th day.
There was this book I read years ago called the Tipping Point and it described this sociological phenomenon about how things change. I can't remember any of the examples that were in the book now but I am pretty sure the popularity of plant-based meat just passed the tipping point.
There were at least 3 articles in my news feed about KFC this morning. This is the one I read.
KFC Is Testing Plant-Based Chicken Now, And We Tasted It
The company is rolling out a partnership with Beyond Meats to make vegan wings available.
www.yahoo.com
And this was my favorite paragraph
Like other Impossible and Beyond Meat products, it doesn't seem meant for someone who keeps a strictly vegan or vegetarian diet, though it is probably a good option for those folks to grab some protein in a pinch. Rather, it seems aimed at consumers who want to ease off on the meat in their diet without deviating too much from familiar flavors.
Just for fun, I thought I would look at the comments. Many times there are some revealing or interesting comments. The comments are very depressing. Of the 30 comments, almost every one of them was negative. Like somehow plant-based chicken was a threat to their carnist ways. One guy says he won't go to KFC anymore because he was afraid he might be served some. Some found the concept of plant-based protein to be insulting or wrong in some fundamental way. Most of them just seem to miss the point. Maybe we have a little while longer before we pass the tipping point.