The Beefless Tips are pretty plain--I think they're better as part of a recipe (maybe some stroganoff?) instead of just by themselves. Have you tried Gardein's Sizzling Szechuan Beefless Strips? They're sooooo good! I add in a little bit of red pepper flakes to make them spicy.
I think you're right. I will try them again as part of a larger recipe because they were pretty plain indeed.