Lidl GB has announced a groundbreaking plan to have plant-based proteins make up 25% of its total protein sales by 2030, marking an industry first for UK retailers.
To reach this ambitious target, Lidl plans to triple the number of plant-based products it offers. The rollout will begin with an expansion of the retailer’s own-label Vemondo Plant! range, which features 28 new items, including meat substitutes, tofu, ready meals, and dairy alternatives.
Customers will start seeing the new range in stores this month, with a full national launch by January 2025. Affordability will be key, with products like tofu priced at £1.75 and burgers at £1.89.
The supermarket chain has also committed to doubling the share of plant-based dairy alternatives during the same time frame, as part of its broader goal to achieve net-zero emissions by 2050.
Lidl UK triples its plant-based range and sets ambitious goal for plant-based protein sales
Lidl GB has announced a groundbreaking plan to have plant-based proteins make up 25% of its total protein sales by 2030.
www.veganfoodandliving.com