I don't think he's a partner, just an investor. Bill Gates is an investor too. Hopefully, one of them will lend their legal team to Hampton Creek.
Small businesses can compete in surprising ways but my point is that a business funded by some very wealthy individuals isn't exactly an independent business. I don't think Just Mayo is huge, after all, there are already tons of vegan products at Walmart, etc.
The investors aren't going to pay attorney fees nor are they unlikely to spend much time thinking about things, for these investors this is just one of many start-ups they've invested in and they know many of such investments will go bust.
Is it legally a required ingredient? But whether or not Unilever is a hypocrite has no barring on the case, the critical issue here is whether consumers are buying Just Mayo thinking they are buying an egg-based emulsion or not. Given that Hampton put a big egg shape on their packaging....I think most would be under that impression.
David Letterman making fun of it.
Call the mayonnaise attorneys.
