I was happy to have found a tub (250G) of unsalted Flora spread in my local hypermarket this morning. It is certainly overpriced at 2.79 €
but it's not only tasty but the packaging is plastic free.
Whilst our plastic packaging is designed to be recycled, we know that not all of it is. That is why we have pioneered new paper tub packaging for spreads like Flora, made from compressed wet paper fibers, that is plastic-free, oil-resistant and is fully recyclable. This will allow us to transition away from over 750,000 plastic tubs annually for Flora in Europe alone. Along with other innovations like thinner plastic pots, this paper tub signifies important progress towards our goal of reducing plastic packaging by 80% (per tonne of production) by 2030.
Better packaging
www.florafoodgroup.com