But surely you can concede how some women (and men, and gender non-conformers) might see makeup differently? Not as an artifice but as a way to express themselves, a creative outlet?
Sure, I see it as possible; I just have never met anyone who has done it as a purely creative outlet, and that includes transgendered people, goths, etc. There's always been something else that lies underneath it, whether for a transgendered person to feel like a woman (because of course, women wear makeup, so if you want to feel/look more like the woman you are inside, it's a very obvious way to accomplish that), or a goth to signal her/his participation in the goth subculture, etc.) Decisions about appearance, about how one wants to present oneself, are inevitably linked to the society/subculture in which one has grown up, the society/subculture in which one lives, the society/subculture to which one aspires. To argue otherwise is to argue that nurture has had absolutely no affect on the person one is, that one was born this way, and that one would be exactly the same if one had grown up on a desert island without ever setting eyes on or being affected/influenced by another human being. And even then, the biological imperatives remain, the same ones that cause birds to display their plummages and engage in mating dances.
See, like you, I also had a mother. My mother also wore makeup. Unlike you, my mother never attempted to force me into makeup or change the way I looked or conceal freckles. With the exception of sunscreen in the summer (because I've always burned easily), my mother never put anything on my skin except for soap. I did, however, get a lot of her make-up cast offs, and often she would let me pick out one thing when she would make an avon order. I played with make up the same way I played with markers and crayons. And unless we were going somewhere like church, my mother let me do whatever the hell I wanted with my face - because it was mine. Blue eyeshadow up to the brows? Ok. Super bright lipstick smeared all over my mouth? Sure. Every finger nail painted a different color? She'd paint hers right along side me. And now, as an adult, makeup is still a creative outlet for me. I am still drawn to bright colors - although I've learned to make it look less clown like, and I still like to "play" with all of my products, to create a new and different me every time I wear makeup.
Oh, my mother didn't force me to wear makeup; she just had a thing about my freckles, probably because she was born in 1919 and grew up at a time when the conventional beauty standards decried freckles. My mother was a farmer, physically working the fields, the only woman in the wider area who did that until my current neighbor to the west started working their fields with her husband (and Linda still remains the only woman in the area to do so - she and my now dead mother are oddities). My mother didn't have the time or patience for makeup.
But don't you see that, growing up around makeup, having makeup as something a woman does being modelled for you by your mother, influenced you and your perceptions? I know that the fact that my mother daily did more hard physical labor than any man I ever saw (and the same holds true with respect to my grandmother and her sisters - I come from a long line of peasant women) influenced me. Behavior always models more effectively than words.
And yes, I am perfectly fine running errands or whatever out of the house barefaced. Because that's my face, too.
That's good.
I suspect that your love for strong lip color is a way of signalling "I'm confident, I'm sexually confident, I'm strong", because that's what the current meaning of strong, bold lip color is. Being a woman studies major, you're probably aware that, at different times in the past, it's been used to send different signals, and that in years to come, it will be used to send yet different signals. That's what marketing is all about, after all, to convince us that if we buy product X, use product X, we will be perceived in such and such a way.
Like I said, I'm a woman's studies major, I think about feminism and feminist related issues all day. I've thought about the politics of clothing and shoe and makeup choices before, and I will probably consider them again. Hell, maybe I'll write a paper/blog/book on performing gender through fashion choices.
That's cool. And I have lived a good portion of feminism, from the end of the first wave, through the second, and then the third. I suspect I'll live to see at least a couple more. I haven't found feminist writings to be that interesting - the basics seem all too self evident to me, if one is a student of history and an interested observer in human interactions and proclivities. Feminist studies also seem to me to come from a position of privilege, much like books about the strategy of war are written either by generals or by observers of war, not by soldiers fighting in the trenches.
I still choose to wear makeup, because makeup makes me happy.
That's cool - we all need to do what gets us through the day.
The goal of (my) feminism is not to make women men,
I don't see that ever happening, since I do believe that there are biological differences. I'm happy to be a woman, and if I had another life to lead, would choose to lead it as a woman.
but to create a world in which gender doesn't matter,
Gender will always matter - it's part of who we are. If it didn't matter, there wouldn't be people who know that they are stuck in the wrong type of body.
and where the default gender is not "male" and everything else is a lesser variation.
Sure, that's how most of the world currently sees it. But you know what? The reason that I am happy that I am female rather than male, that, if given another life and a choice, I would choose to once again be a woman, is because I think, believe and feel that there is more potential there, in being female rather than male. It's only societal expectations, and our willingness/eagerness to conform to them that continues to hold us back. I've known more unique, truly independent, truly marching to their own drummer, women than I have known men. And none of them has given a tinker's damn about hwo they look, the face that they present, or how they are perceived by others. They're too busy pursuing their passions and living their lives.
That means in my feminist utopia, all genders can choose to wear makeup if they want to, or choose to go bare faced if they want to, and face no repercussions from the gender-police if their choice doesn't conform.
And in my utopia, superficialities like appearance won't matter, and no one will need to put on a mask.