The weatherman was emphasizing how bitterly cold it will be on Friday and how temps will struggle to get to 5 degrees. The anchorwoman's response: "Well Friday sounds like the perfect day to go outside with the kids and let them enjoy the winter weather."
I'm assuming she doesn't have kids. I also assume that she possibly might really , really hate kids.
The look on the weatherman's face was pretty priceless though and yet again he had to reiterate how frigidly cold it would be and therefore, not a good idea to be outside playing.